Blog
Navigating the Social Media Landscape: Key Trends for 2023
In the ever-evolving world of social media, staying updated with the latest trends is not just beneficial—it's essential. The platforms, their algorithms, and user behaviours continuously change, demanding businesses to pivot and adapt. As we stride further...
Unlocking Reluctant Buyers: Strategies to Sell “Nice-to-Have” Products with Ease
In the world of sales, one of the most common challenges businesses face is selling products that fall into the "nice-to-have" category. These are items that aren't necessarily essential but offer value, enjoyment, or convenience to customers. Convincing individuals...
12 Top Tips for Boosting Your E-Commerce Sales!
Are you looking to increase your ecommerce sales? Whether you're just starting out or looking to grow your existing online business, there are several strategies you can use to drive more traffic to your website and convert more visitors into paying customers.In this...
Marketing tips for Start-Up businesses
Marketing is essential for all businesses if they want to be seen and heard, but it’s even more important for startups. Prospects won't buy products or services unless they know and understand the business and the benefits to them. Startups are hungry for growth and...
Social media for small businesses
As a small business, how often do you consider your social media? It’s often easy to regard this as the “When I have a moment” task when so much else is claiming your time. If that’s the case, you might be missing out. Social media is a cost-effective way to engage...
7 reasons to refresh your website now
As we continue to navigate these tricky times, you may be thinking as a business how best to reconnect with your existing customers and reach new ones. As in-person business is likely to be challenging for some time to come, your website is even more of a vital tool...
Why start-ups and small businesses need a PR strategy
While large companies have the luxury of employing a dedicated team or hiring an agency to meet their PR needs, start-ups and small and medium-sized businesses can still create effective PR without a large budget.
Why good branding is vital for start-ups
Are you considering joining the many people who, despite all the challenges of the past 12 months, have set up their own businesses?
5 post-pandemic marketing tips
As we edge towards a relaxation of lockdown, businesses need to be prepared for a post-pandemic economy that is being shaped by a rise in eCommerce and the changing needs and desires of consumers. Will there be a release of pent-up demand or a more cautious return to...