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How to Get the Best Out of Your Agency: Writing a Good Brief

How to Get the Best Out of Your Agency: Writing a Good Brief

by Karen Hardicker | Apr 23, 2025 | Design, Digital Marketing, Marketing, PR, Video, Websites

Working with a creative or marketing agency should feel exciting, not stressful. But to get the most value out of your agency, and avoid confusion, delays or extra costs, it all starts with one thing: a good brief. Think of a brief like a recipe. If it’s clear and...
Why start-ups and small businesses need a PR strategy

Why start-ups and small businesses need a PR strategy

by Karen Hardicker | Jul 28, 2022 | News, PR

While large companies have the luxury of employing a dedicated team or hiring an agency to meet their PR needs, start-ups and small and medium-sized businesses can still create effective PR without a large budget. Hiring a PR consultant to work within your budget can...
Covid-19: 8 Marketing Strategies You Should Adopt Now

Covid-19: 8 Marketing Strategies You Should Adopt Now

by Karen Hardicker | May 8, 2020 | Marketing, News, PR

Since Covid-19 struck us all like a sledgehammer, it has wiped out our normal way of living and doing business for the foreseeable future. However, in the next few weeks, things will slowly start to return to a “new normal” as it’s being called, which will be weird,...

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