Case Study - About Face
Turning Facebook Ads
into a 92% increase in bookings!
About Face wanted more enquiries and bookings from Facebook advertising.
We rebuilt the campaign around stronger video messaging, better audience targeting and a dedicated sales funnel.
THE CLIENT
About Face
Doctor led aesthetics, beauty, medical and wellbeing clinic based in Olney, Buckinghamshire.
About Face wanted to generate more enquiries and bookings from Facebook advertising for their HIFU (High Intensity Focused Ultrasound) non surgical treatment which lifts, tightens and firms the skin.
CLIENT
About Face
SERVICE
Meta Advertising + Funnel
CAMPAIGN
HIFU
LOCATION
Olney, Buckinghamshire
THE CHALLENGE
Facebook Ads were running.
The bookings weren’t following.
About Face were already running Facebook ads, but they weren’t generating the required level of enquiries and bookings.
The challenge wasn’t just getting the ads seen. It was stopping the scroll, explaining an unfamiliar treatment and improving the whole journey from initial interest through to enquiry and booking.
Stop the scroll
Get the right people
to notice the advert.
Build interest
Explain HIFU in a way that matters to the prospect.
Make it easy to act
Remove friction between
interest and booking.
WHAT WE DID
From Facebook Scroll to HUFU Booking
01
STOP
Video advertising design
to stop the scroll
About Face were already creating their own video content, but we recommended a different approach to make the ads work harder.
We advised on the type of videos they should create, how to strengthen the opening message and how to focus the content on the benefits that mattered most to their target audience.
Following these changes, About Face achieved their best two months for HIFU bookings to date.
02
ENGAGE
A dedicated HIFU sales funnel
We built a dedicated HIFU landing page (sales funnel) to support the ad campaigns, with clear messaging, treatment information, real results and strong calls to action.
The funnel was structured to answer the different questions and motivations that influence how people make decisions, targeting the four key personality traits.
03
CONVERT
Making the next step easy
We simplified the journey from interest to enquiry, with clear calls to action and a straightforward booking process.
The result was a smoother experience for potential clients and more completed enquiries and bookings.
See the ad
Understand the treatment
Build confidence
Book
THE RESULT
92%
increase in HIFU bookings
More enquiries. More bookings.
A campaign delivering measurable business.
By improving the whole customer journey, from the advert and messaging through to the page prospects land on after seeing the advert, and what makes them take action we achieved a 92% increase in HIFU bookings for About Face.
Everything Sorted really understood what we were trying to achieve.
Their advice on our video ads, targeting and the new HIFU funnel made a huge difference, resulting in our best two months for HIFU bookings to date. We’re delighted with the results.
Sarah Townsend
Founder of About Face & Mojo Clinic
LET'S TALK
Facebook Ads getting clicks
but not enough business?
We simplified the journey from interest to enquiry, with clear calls to action and a straightforward booking process.
The result was a smoother experience for potential clients and more completed enquiries and bookings.
Let's talk about your campaign
