Case Study - About Face
Turning Facebook Ads
into a 92% increase in HIFU bookings!
About Face wanted more enquiries and bookings from Facebook advertising.
We rebuilt the campaign around stronger video messaging, better audience targeting and a dedicated HIFU sales funnel.
THE CLIENT
About Face
Doctor led aesthetics, beauty, medical and wellbeing clinic based in Olney, Buckinghamshire.
HIFU (High Intensity Focused Ultrasound) is a non surgical treatment that helps to lift, tighten and firm the skin. About Face wanted to increase enquiries and bookings for their HIFU treatments through Facebook advertising.
CLIENT
About Face
SERVICE
Meta Advertising + Funnel
CAMPAIGN
HIFU
LOCATION
Olney, Buckinghamshire
THE CHALLENGE
Facebook Ads were running.
The bookings weren’t following.
About Face were already running Facebook ads, but they weren’t generating the required level of enquiries and bookings.
The challenge wasn’t just getting the ads seen. It was stopping the scroll, explaining an unfamiliar treatment and improving the whole journey from initial interest through to enquiry and booking.
Stop the scroll
Get the right people
to notice the advert.
Build interest
Explain HIFU in a way that matters to the prospect.
Make it easy to act
Remove friction between interest and booking.
WHAT WE DID
From Facebook Scroll to HUFU Booking
01
STOP
Video advertising design
to stop the scroll
About Face were already creating their own video content, but we recommended a different approach to make the ads work harder.
We advised on the type of videos they should create, how to strengthen the opening message and how to focus the content on the benefits that mattered most to their target audience.
Following these changes, About Face has achieved their best two months for HIFU bookings to date.
02
ENGAGE
A dedicated HIFU sales funnel
We built a dedicated HIFU landing page (sales funnel) to support the ad campaigns, with clear messaging, treatment information, real results and strong calls to action.
The funnel was structured to answer the different questions and motivations that influence how people make decisions, targeting the four key personality traits:
03
CONVERT
Making the next step easy
We simplified the journey from interest to enquiry, with clear calls to action and a straightforward booking process.
The result was a smoother experience for potential clients and more completed enquiries and bookings.
See the ad
Understand the treatment
Build confidence
Book
The results
Since the new Facebook video advertising campaign went live, About Face has seen a significant increase in enquiries and bookings for its HIFU treatment.
The campaign has helped the clinic achieve a 92% increase in bookings, demonstrating what can happen when the right advertising, message and customer journey work together.
Rather than simply generating clicks, the campaign was designed around attracting prospective HIFU clients and making it easy for them to take the next step.
The result is a Facebook advertising campaign that is delivering measurable business for About Face.
Everything Sorted Highly Recommended
Karen and Peter were great to work with. Very attentive and understood our needs. They carried out a number of meetings to keep us up to date with progress.
They hit the milestones and were very professional.
Neil Armstrong
Founder and Owner
The challenge
About Face had previously been promoting its HIFU treatment through Facebook, but the advertising wasn't generating the volume of leads and bookings the business wanted.
The challenge wasn't simply to get the ads in front of more people.
On Facebook and Instagram, an advert has only seconds to stop someone scrolling. Once we have their attention, the message needs to speak directly to what that person wants, give them a reason to find out more and make the next step incredibly easy.
There was also another challenge.
HIFU isn't necessarily a treatment everyone immediately understands. Potential clients need enough information to understand what the treatment does, the benefits it could offer them and whether it might be right for them before they are ready to make contact.
We therefore needed to improve the complete journey from Facebook ad to enquiry.
What we did
Everything Sorted reviewed the existing advertising and recommended a new campaign built around video advertising and a dedicated HIFU sales funnel.
By improving each stage rather than treating Facebook advertising as a standalone activity, About Face now has a campaign that is turning social media attention into genuine enquiries and bookings.
1/ Video designed to stop the scroll
The opening message was particularly important. The Facebook video ad needed to quickly connect with the concerns and aspirations of the target audience and give them a reason to stop scrolling.
The messaging was tightened and focused around the prospective client, their needs and the potential benefits of the treatment.
2/ A dedicated HIFU funnel
We created a dedicated HIFU funnel page specifically for the campaign.
This gave us complete control over what someone saw after clicking the advert and allowed us to continue the conversation started by the video.
The page explains HIFU, its benefits and the treatment in an easy to understand way, while addressing the different things people need to know before making a decision.
We structured the content around four primary personality types recognising that different people respond to different messages.
3/ Making the next step easy
Once somebody is interested, we don't want to make them work hard to become a lead.
The funnel gives prospective clients clear options to take the next step, including arranging an online consultation or speaking directly with an About Face specialist.
