AI Visibility

AI Visibility is about making your business easier for AI powered search platforms to find, understand and reference when people ask questions about the products or services you provide. This includes making sure your website clearly explains what you do, who you help, where you operate and why your business can be trusted.

AEO stands for Answer Engine Optimisation and GEO stands for Generative Engine Optimisation. Both focus on helping your content become more useful and understandable to AI driven search and answer platforms. In simple terms, it means structuring and improving your website so it has a better chance of being found and referenced when someone asks a relevant question.

No. Good SEO is still extremely important.

AI Visibility builds on many of the same foundations, including useful content, technical performance, authority and a well structured website. We look at how your website can perform across traditional Google search as well as the growing number of AI driven ways people now search.

No reputable company can guarantee that an AI platform will recommend or mention a particular business.

What we can do is identify and improve the factors that help AI systems understand your business, services, expertise and authority, giving your business the strongest possible foundations for AI search visibility.

Every website is different, but this can include improving service pages, website structure, FAQs, case studies, location information, internal linking, trust signals, structured data and the way your expertise is demonstrated.

We can also identify gaps where additional useful content could help establish what your business should be known for.

Not necessarily.

In many cases we can improve an existing website by strengthening its content, structure and technical setup.

If the website itself is outdated, difficult for search engines to understand or no longer represents the business properly, we may recommend more substantial changes.

We’ll always explain what we think needs doing and why.

There isn’t a fixed timescale.

Search engines and AI platforms discover, process and use information in different ways, so changes are unlikely to produce instant results. AI Visibility should be viewed as an ongoing part of your digital marketing rather than a quick fix.

The important first step is making sure your website gives these platforms the right information to work with.o face when it makes sense.

No.

It can be particularly valuable for SMEs because people are increasingly using AI to research suppliers, compare businesses and ask for recommendations.

If your business has strong experience, great reviews and a good service but that information isn't clearly represented online, AI platforms may have little reason to include you in an answer.