Knowledge Hub
Social media for small businesses
As a small business, how often do you consider your social media? It’s often easy to regard this as the “When I have a moment” task when so much else is claiming your time. If that’s the case, you might be missing out. Social media is a cost-effective way to engage...
7 reasons to refresh your website now
As we continue to navigate these tricky times, you may be thinking as a business how best to reconnect with your existing customers and reach new ones. As in-person business is likely to be challenging for some time to come, your website is even more of a vital tool...
Why start-ups and small businesses need a PR strategy
While large companies have the luxury of employing a dedicated team or hiring an agency to meet their PR needs, start-ups and small and medium-sized businesses can still create effective PR without a large budget.
Why good branding is vital for start-ups
Are you considering joining the many people who, despite all the challenges of the past 12 months, have set up their own businesses?
5 post-pandemic marketing tips
As we edge towards a relaxation of lockdown, businesses need to be prepared for a post-pandemic economy that is being shaped by a rise in eCommerce and the changing needs and desires of consumers. Will there be a release of pent-up demand or a more cautious return to...
Covid-19: 8 Marketing Strategies You Should Adopt Now
Since Covid-19 struck us all like a sledgehammer, it has wiped out our normal way of living and doing business for the foreseeable future. However, in the next few weeks, things will slowly start to return to a “new normal” as it’s being called, which will be weird,...