Jarden Vets

Case Study

The client

Jarden Vets is the only independent veterinary practice in Olney, offering a warm, personal alternative to large corporate chains.

As a brand-new surgery with no brand identity or marketing in place, they needed support from the ground up to launch successfully, build trust, and attract new companions through the door from day one.

The challenge

Jarden Vets was entering a competitive market as they are not the only vets in town or surounding area.

To succeed, they needed to show clearly what makes them different: independence, genuine compassion, transparent pricing, and a community-first approach.

The goal was to build strong visibility in Olney and surrounding towns and villages, secure a high volume of pre-registrations before launch, and keep that momentum going once open.

The results

Jarden Vets launched in a brand-new town with zero awareness, and rapidly built a loyal community before doors even opened. With smart strategy, striking creative, and consistent messaging across social, email and local channels, they saw immediate demand, fantastic feedback, and a highly engaged audience ready to become long-term clients.

Then let the numbers take the spotlight.

A fast-tracked client base

  • 80+ registrations in the first week of marketing
  • 200 registrations before the official Open Day
  • Around 300 registrations within the first 6 weeks, many of whom are multi-companion households
  • Strong early uptake of the Wellbeing Plan

Outstanding client feedback

Dozens of glowing reviews praising the calm clinic atmosphere, fair pricing, and genuinely caring team, delivering exactly what the brand promises.

Powerful digital reach & engagement

Despite being brand new, their social presence is already driving significant awareness and community support:

  • 15,320+ post interactions across Facebook & Instagram
  • 256,380+ impressions from just 43 posts
  • Nearly 400 highly-local, highly-engaged followers within the first few months

These early results show strong relevance, strong message-market fit, and a community that truly cares.

How we did it

We partnered closely with Jarden Vets from the very beginning, shaping their presence and ensuring every touchpoint reflected their values. This included:

  • Marketing Strategy - our marketing strategy turned Jarden Vets into a fast-growing local favourite
  • Brand development - logo, colours, typography, tone of voice, mission, and values, brand guidelines
  • Website - content creation, bespoke design and build, on-page and technical SEO
  • Social media management - strategy, content calendar, post creation, artwork creation, scheduling
  • Targeted campaigns - to drive registrations and Wellbeing Plan sign-ups
  • Creative content - copywriting and design for print and digital collateral
  • PR - advertorial and press releases to boost local awareness and Open Day
  • Email Marketing - Template design and build, content creation and implementation, including welcome/thank-you emails for new registrations and the Open Day invitation campaign
  • Photography & video - visuals for launch, events, and social media
  • Print & promotional materials - business cards, branded fridge magnets, price lists
  • Event support - assistance with Pre-Open Day for all registrants, and the main Open Day for everyone else

We continue to work closely with the Jarden team each week, maintaining strong visibility and driving new client growth.

Karen and Peter have been excellent to work with right from the start of my project.

They quickly understood the vision of my website and marketing ideas and have continued to deliver content fitting with my ethos.

Nothing has been too much trouble and they are always quick to reply to my emails.

Steve Murphy
Founder of Jarden Vets

Examples

PR & Advertising

Social Media