HW Facilities

Case Study

The client

HW Facilities deliver professional cleaning and integrated facilities services across the UK, with a strong emphasis on sustainability, clear communication and dependable delivery.

While the business offered an extensive range of services this wasn’t being clearly communicated online.

The challenge

Rapid growth outpaced their marketing. They needed a modern website, consistent branding and a joined-up digital presence to stand out in a crowded market.

The challenge was to create a digital presence that:

  • Clearly explains the full scope of services without overwhelming visitors
  • Positions HW Facilities as a reliable, professional, and people-focused partner, not a transactional supplier
  • Reflects their commitment to high standards, sustainability, innovation, and clear communication
  • Works equally well for facilities managers, decision-makers, and multi-site organisations

 

What we delivered

We focused on clear structure and straightforward, credible messaging.

Facilities management decisions are often made under pressure, so the website needed to make it easy for potential clients to understand what HW Facilities does, who they work with, and how they operate, quickly.

Our approach centred on:

  • Clearly showing what services are offered
  • Organising the client’s content so it’s easy to follow
  • Keeping the tone professional but approachable
  • Making reliability and compliance clear throughout
  • Building sustainability into the site as standard

 

To meet the challenge, we:

  • Designed and built a clean, professional website
  • Set up a regular schedule for maintenance and updates
  • Put solid SEO foundations in place and optimised key pages
  • Supported awareness with social campaigns
  • Designed adverts and exhibition graphics

 

The results

HW Facilities now has a digital presence that reflects the scale and professionalism of the business.

Within the first six months, website visitors grew by 200%. A unified brand and stronger digital footprint helped them reach more clients and showcase their capabilities with confidence.

A company we would recommend

HW have been working with Karen and Peter at ESG for several years, supporting with various marketing and more recently PR and the construction/design of our website.

We have always found communication and the quality of their work to be excellent and would not hesitate to recommend them.

Tom Marriott
Managing Director