Knowledge Hub
Locked Out of Facebook? Here’s What to Do If Your Meta Account Access Is Fully Revoked
The other day, I had a call from someone who found me through Google. She was in a panic – completely locked out of her Facebook account after following Meta’s instructions to set up facial recognition. Moments after completing it, she was logged out… and that was it….
The Hidden Costs of DIY Design (And Why It’s Probably Not Saving You Money)
We get it. You’re running a business. You’re wearing 14 hats. You’ve got spreadsheets open, invoices to chase, you’ve not much marketing budget, and you’ve just discovered the joys of scheduling social media posts at midnight. So, when it comes to your brand visuals,…
How to Get the Best Out of Your Agency: Writing a Good Brief
Working with a creative or marketing agency should feel exciting, not stressful. But to get the most value out of your agency, and avoid confusion, delays or extra costs, it all starts with one thing: a good brief. Think of a brief like a recipe. If it’s clear and…
Colour Psychology in Branding: What Your Palette Says About Your Business
We’ve all judged a book by its cover, a café by its chairs, and yes, a business by its branding. And colour? It’s usually the first thing we notice, even if we don’t realise it. That’s because colour hits us right in the emotions. Fast. In fact, studies suggest that…
From Bland to Brand: How to Stand Out in a Crowded Market
Let’s face it, there’s a lot of noise out there. Whatever industry you’re in, you’re probably surrounded by competitors who offer similar services, promise similar results, and have websites that all start to blur into one. So how do you break through? How do you go…
Cheap, Quick, or Good: How To Choose For Your Website
Your website is often the first impression people get of your business. A poorly designed or rushed site will put off customers, while a well-built site, with your brand at the forefront of its design and functionality, can drive growth and establish trust. An old…
Navigating the Social Media Landscape: Key Trends for 2023
Staying updated with the latest trends in social media is essential. The platforms, their algorithms, and user behaviours continuously change, demanding businesses to pivot and adapt. As we march further into 2023, brands should be aware of six significant social…
Unlocking Reluctant Buyers: Strategies to Sell “Nice-to-Have” Products with Ease
In the world of sales, one of the most common challenges businesses face is selling products that fall into the “nice-to-have” category. These are items that aren’t necessarily essential but offer value, enjoyment, or convenience to customers. Convincing individuals…
12 Top Tips for Boosting Your E-Commerce Sales!
Are you looking to increase your ecommerce sales? Whether you’re just starting out or looking to grow your existing online business, there are several strategies you can use to drive more traffic to your website and convert more visitors into paying customers. In this…
Marketing tips for Start-Up businesses
Marketing is essential for all businesses if they want to be seen and heard, but it’s even more important for startups. Prospects won’t buy products or services unless they know and understand the business and the benefits to them. Startups are hungry for growth and…
Social media for small businesses
As a small business, how often do you consider your social media? It’s often easy to regard this as the “When I have a moment” task when so much else is claiming your time. If that’s the case, you might be missing out. Social media is a cost-effective way to engage…
7 reasons to refresh your website now
As we continue to navigate these tricky times, you may be thinking as a business how best to reconnect with your existing customers and reach new ones. As in-person business is likely to be challenging for some time to come, your website is even more of a vital tool…