Design

Good design is good for business.

Good design can make or break your marketing campaign. You only have one chance to make a good impression and good design is good for your business.  It captures the essence of what you’re trying to say, communicates it beautifully and makes people feel something when they see it.

Does your logo make sense?

A well-designed logo can set you apart from the crowd and give you a leg up over your competition. But while most people understand how valuable an excellent logo is, many neglect to prioritise it. New business owners often mistakenly believe that a high-quality logo will cost £££ – but this isn’t always the case! Too many small businesses end up buying generic logos online that countless other people might use. Some might opt for cheaper designs and typically find themselves having to rebrand again at some point down the line. This is both expensive and time-consuming. No matter how much money you might save with these decisions in the short term, it’s worth noting that iconic logos are 13% more likely to catch someone’s eye than average ones; not just because they’re aesthetically pleasing or convey your message succinctly, but also because they are memorable.

Marketing Communications Design

Marketing is actually one of the most important parts of your business. With marketing you’re trying to do two things:

1. Get someone’s attention, and
2. Make sure they don’t forget what you said.

That might seem easy because some people think “oh, I’ll just stick a social post up on Instagram” but if it’s not had any thought put into the design, then it will be ignored! A designer can use visuals and text to really connect with your audience in an emotional way that makes them want to stay tuned for whatever else is coming from you next.

Make sure your message is clear

If you want people to notice what you have to say, then you need them to see it first – and that means getting a designer involved from the very beginning so they can make sure all elements work together flawlessly. Marketing is all about communicating – and great communication needs clarity and simplicity. That’s where graphic design comes in – it helps convey your message in an effective way. Your audience will only read your brochure, your email or social post if they find it interesting or relevant to them – so it’s important that your marketing materials are well-designed. If they look sloppy or unprofessional then people won’t take your business seriously.