Fahren Hot Taps
Case Study
The client
Sector: Premium Kitchen Appliances
Scope: Strategy, ecommerce site (B2C & B2B), SEO, Google Ads/Shopping, email, PR, social
Fahren entered a highly competitive market with a strong product offering. Their premium 3 in 1 and 4 in 1 instant hot taps had already gained traction, and the business had clear ambitions to grow beyond a single product category.
The challenge
The challenge was to reposition Fahren as a serious premium brand, while creating a digital platform that could serve multiple audiences at once. This included direct to consumer customers, trade buyers, and wholesalers, alongside future expansion into wider kitchen appliance categories.
At the same time, Fahren needed performance marketing that could deliver consistent growth in a crowded ecommerce market dominated by larger and more established competitors.
What we delivered
We took a strategic, long term view that focused on building a digital foundation capable of scaling alongside the brand.
Our approach combined clear premium brand positioning, a robust ecommerce platform that supported both retail and trade, and performance led marketing across search, shopping, and email. Throughout the project, every decision was made with growth, margin, and brand perception in mind.
Brand and marketing strategy
Defined Fahren’s premium positioning and messaging, ensuring consistency across the website, advertising, and supporting channels.
Ecommerce website for retail and trade
Designed and built a flexible ecommerce platform capable of serving both direct customers and trade buyers from a single system.
Ongoing copy and design support
Provided continuous support across product content, landing pages, visuals, and campaign assets to improve clarity, conversion, and brand consistency.
SEO and Google Ads and Shopping
Established strong SEO foundations alongside ongoing paid search and shopping campaigns to drive qualified traffic and sales.
Email marketing, PR, and social content
Supported wider brand visibility, product launches, and customer engagement across multiple channels.
The results
Fahren now has a strong and scalable digital ecosystem that supports both growth and brand perception.
Sales have increased, performance marketing has become more efficient, and the business now has a platform that comfortably serves multiple audiences without compromise. The site also supports continued expansion into new product categories, while maintaining a premium digital presence that reflects the quality of the products themselves.
