Case study

the spice garden

The Client

Karen’s local Indian restaurant, the Spice Garden in Olney, Buckinghamshire, needed a new website at a low cost to support and promote its position as a welcoming, family restaurant serving great quality food.

The Challenge

The five-year-old Spice Garden website had not been maintained and looked outdated. It was not appealing to the restaurant’s target audience and had a poor search ranking on Google.

The Brief

The client wanted a more appealing, easy-to-navigate website that would appear on the first page of a Google search, as well as offer online table reservations. The client also wanted to showcase their delicious food to encourage bookings or takeaways and a new Facebook page to drive customer loyalty, which required ongoing management.

 

The Solution

As budgets and time scales were tight, a themed template for the new website was chosen and adapted to meet the client’s requirements. Fresh assets were also needed, including a redrawn logo and fresh photography, and each page was optimised for SEO. 

With budget constraints in mind, a free-to-use form builder was adopted, which allows diners to reserve tables without the regular recurring expense normally associated with this type of functionality.

The Results

Everything Sorted successfully implemented a new website that is actively drawing customers to the restaurant. Within a couple of days of going live, it could be found in the natural searches on page 1 of Google. The restaurant also received table reservations for 54 people in the second week. Bookings for dining-in and takeaways have gone up ten-fold and the restaurant is busier than ever.