digital marketing

Google Merchant Center

Every business that sells products should have a Google Merchant Centre so they can benefit from Google free shopping.

To do this you need a Google Merchant Centre built, as well as the need for it to be highly optimised.

You can now reach potential shoppers for free in the Google Shopping tab, helping you connect with more customers. You don’t have to pay for any clicks if you can get into the Merchant Centre.

What’s more, internal A/B tests by Google have shown that they have seen a >50% increase in clicks via the new layout, with small to medium sized merchants seeing the most increases. It’s a no-brainer to get involved!

To help our clients take advantage of the Google Merchant Centre we’ve teamed up with a Google Partner 

James Edward Goode from CambridgeXYZ is Everything Sorted’s Google Partner and one of his many talents is the ability to set up Google Merchant Centres for our clients – and he does it very well!

Companies that work with James understand how incredibly complex Google Ads is. They want to unlock the significant opportunities that Google presents in driving competitive advantages, gaining new customers, sustaining, or increasing market share and ultimately, delivering positive ROI. To date, James has successfully managed millions of pounds for businesses of all sizes from sole traders and SME’s to internationally recognised brands and world class institutions.

James is a University of Cambridge graduate and also works for Cambridge Judge Business School in developing complex Google Ads strategies and Google Analytics inquisitions.

Make no mistake, Google Ads is an incredibly complex platform and is sadly ill understood and significantly underestimated by many in-house marketers. Specialists exist in law, health, medicine, finance, so why not in digital marketing?  We hold Google Ads strategy and management in the same esteem as studying for a PhD to find answers to even the most complex problems in business and we truly respect this digital marketing channel.

Interested in setting up a Google Merchant Centre?
Please fill in the form below and we’ll be in touch.


Why do Google give free listings? The back story…

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US early in 2021. From mid-October 2021 retailers will be able to run free listings in the Shopping tab across Europe, Asia, and Latin America.

The decision to introduce free listings came about as a result of the financial crisis caused by the pandemic.

Many businesses cannot afford to pay for Google Shopping listings at this time, Google says:

“And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods.

While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.”

Free listings benefit more than just retailers, Google notes, as many more people have moved their shopping activity online.

Offering free shopping listings allows Google to get more products in front of people who need them.

“With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.”