Formerly known as Google AdWords, Google Ads is one of the most effective methods of paid online advertising available today and is used by thousands of companies throughout the world.
It enables you to focus on potential customers who are searching for what you have to offer and send vast numbers of people to your website.
This advertising service allows you to place search results for your website on a search engine results page by paying for them. Essentially, you pick some keywords that a searcher might use on Google, then create an advert that will appear on the results page based on those keywords.
However, creating an effective Google Ads campaign isn’t so straightforward. It’s important that you target specific audiences, build SEO-friendly webpages and ads, and constantly adjust and analyse your campaigns through Google Ads and Analytics.
Everything Sorted can help.
We implement SEO strategies to find the right keywords, including being specific to your region to reach highly targeted customers. We’ll optimise your website by making sure a customer clicking on your ad will be taken to the relevant page on your site. We can also evaluate your ad campaign with metrics and help you decide when to run ads, such as for a special event, promotion or when business is slow.
We'll appreciate the opportunity for a chat about where you are now, and where you'd like to take your business.