It’s a question many business owners ask at some point:

“Why isn’t our marketing working?”

You may have invested in a new website, tried advertising on Google or social media, or spent time posting online. Yet enquiries still feel unpredictable.

The short answer

In most cases, marketing itself isn’t the problem.

The issue is that the foundations underneath the marketing aren’t strong enough.

If the basics - such as clear messaging, a defined audience, trust signals and a website that encourages enquiries - aren’t in place, even well-run marketing campaigns struggle to deliver consistent results.

Before spending more money on marketing activity, it’s worth checking whether these seven foundations are working properly.

Sign #1: Your Business Sounds Like Every Other Business

Take a look at how your business describes itself.

Do you use phrases like:

• “High quality service”
• “Friendly and reliable”
• “Professional team”
• “Customer focused”

The problem is that almost every business uses the same language.

When messaging becomes generic, it’s very difficult for potential customers to see why they should choose one company over another.

Strong marketing begins with being clear why your business exists:

• Who do you help?
• What problems do you solve?
• What makes your approach different?

The clearer this is, the easier it becomes for customers to recognise that your business is right for them.

Sign #2: Your Marketing Is Trying to Reach Everyone

Many businesses assume that reaching more people will automatically lead to more enquiries.

But marketing that tries to appeal to everyone often ends up connecting with no one in particular.

Businesses that attract consistent enquiries usually understand their customers well.

They know things like:

• What situations cause someone to start looking for their service
• What frustrations customers are trying to solve
• What risks customers are worried about
• What outcome they are hoping to achieve

When marketing speaks directly to those situations, it becomes far more effective.

Sign #3: Customers Don’t Know What the Next Step Is

Sometimes potential customers visit a website or social media page but leave without taking action.

Not because they aren’t interested, but because the next step isn’t clear.

For example, customers might not know whether they should:

• Call
• Request a quote
• Send an enquiry
• Book an appointment
• Visit the premises

Clear guidance makes it much easier for people to move forward.
Even small things like visible contact details, clear enquiry forms or simple booking options can significantly increase responses.

Sign #4: Your Website Doesn’t Quickly Build Confidence

Your website is often the first place potential customers go to learn about your business.

Within a few seconds they are trying to answer some simple questions:

• Am I in the right place?
• Does this business understand what I need?
• Do they look trustworthy?
• Can they actually help me?

If the website doesn’t answer these questions quickly, visitors often leave and continue their search elsewhere.

Clear explanations of what you do, examples of work, and straightforward information about how to get in touch all help build confidence.

Sign #5: There’s Little Evidence That Others Trust You

People naturally look for reassurance before choosing a business.

They want to know that others have already had a positive experience.
That’s why visible proof can make such a difference.

Examples include:

• Customer reviews
• Testimonials
• Case studies
• Before-and-after examples
• Photos of completed work
• Recommendations or partnerships

These signals help reduce uncertainty and make it easier for potential customers to feel comfortable getting in touch.

Sign #6: Your Marketing Happens in Short Bursts

Many businesses approach marketing in occasional bursts.
They might run an advert for a few weeks, post regularly for a while, or update their website, and then things go quiet again.

Unfortunately, marketing works best when it is consistent over time.

The businesses that generate steady enquiries tend to maintain ongoing visibility, whether through:

• Search results
• Advertising
• Social media activity
• Word-of-mouth recommendations
• Partnerships or networking

Consistency helps people become familiar with your business, which builds trust.

Sign #7: No One Is Looking at What’s Actually Working

Another common issue is simply not knowing which marketing activities are producing results.

Without some form of measurement, it’s easy to keep investing time or money into things that appear productive but generate little return.

Even simple questions can be helpful:

• How did customers find you?
• Which enquiries lead to real work?
• Which channels bring the best clients?

Understanding this makes it much easier to focus effort where it matters most.

Marketing Works Best When the Foundations Are Right

Marketing often gets blamed when enquiries slow down.

But in many cases, the issue isn’t the marketing itself.

It’s that the foundations underneath it need attention first.

Clear messaging, an understanding of customers, a trustworthy website and consistent visibility all work together to attract enquiries.
When these pieces are in place, marketing becomes far more effective.

And when they’re missing, even the best campaigns struggle to deliver the results businesses are hoping for.

Sometimes stepping back and reviewing the bigger picture is the most valuable marketing decision a business can make.

 

Here's some FAQs that might help you:

Why is my marketing not generating enquiries?

This usually happens when the foundations of marketing are weak. Common issues include unclear messaging, targeting the wrong audience, a website that doesn’t convert visitors into enquiries, or a lack of trust signals such as reviews and case studies.

How long does marketing take to work?

Some marketing channels such as advertising can produce results quickly, while others like search engine optimisation and brand visibility take longer to build momentum. Consistency is usually more important than short bursts of activity.

Why do some businesses get more enquiries than others?

Businesses that generate consistent enquiries usually have clear positioning, strong proof of their work, and marketing that stays visible over time.

The other day, I had a call from someone who found me through Google. She was in a panic - completely locked out of her Facebook account after following Meta’s instructions to set up facial recognition. Moments after completing it, she was logged out… and that was it. No more access. No Facebook. No Business Manager. No Help Centre. Nothing.

She wasn’t just locked out, she was cut off from everything. And because there were no other admins on her account, my usual Facebook expert couldn’t help her either. This woman was incredibly distressed, understandably so, she had followed Facebook’s prompts and now found herself shut out of her business and community pages with no way back in.

After hours of searching online, she finally found an email address: escalations@cases.meta.com, and contacted Meta directly. Thankfully, she received a case number, and it’s now being looked into. My expert reviewed the messages she’d received, and they all appeared legitimate. There was no evidence of phishing or a scam. She had done everything right, and still ended up stressed, anxious, and locked out.

That’s why I’ve written this blog, to save someone else hours of panic and Googling. If you’ve found yourself in a similar situation, this step-by-step guide should help you take the right action.

Step 1: Check Whether It’s a Glitch or a Lockout

First things first, try logging in from a different device, browser, or location. Occasionally, Facebook locks people out temporarily due to suspicious activity or login attempts.

If that doesn't work, and you’re seeing messages like “Your account has been disabled” or you’re being looped around without access, then your account may have been formally restricted or disabled.

Step 2: Search Your Inbox for Any Meta Emails

Before diving into recovery options, check your email account (including spam/junk folders) for any messages from Facebook or Meta. These might include:

• Account disabled or locked notifications
• Requests for identity verification
• Security alerts

Save these - they might contain links or reference numbers that can help in the appeal process.

Step 3: Try the Standard Recovery Links (If You Can)

Some users still have limited access and can try using the following links:

• Recover Your Account:
  https://www.facebook.com/login/identify
• Business Help Center:
  https://www.facebook.com/business/help

Be aware: Many of these links won’t work if you’re completely locked out, as Facebook often requires you to be logged in first. If that’s the case, skip ahead to the next step.

Step 4: Contact Meta Directly Using This Escalation Email

If you’re locked out of everything, and no links will load or work, you can try this direct email, which bypasses the login requirement:

Email: escalations@cases.meta.com

Some users have reported success using this email address, particularly in situations where all other access routes are unavailable. It appears to be linked to Meta’s internal case handling rather than a general public support channel.

What to include in your email:

• Your full name (as shown on your account)
• The email address or phone number linked to your Facebook
• A short explanation of what happened and when
• Screenshots of any error messages you’ve received
• Mention if you manage any business pages, ads, or community groups

Be polite, clear, and stick to the facts. Meta receives thousands of messages daily, so the more concise and helpful your email, the better your chances of a reply.

Step 5: Secure the Rest of Your Digital Presence

If your Facebook account was compromised or flagged, it’s wise to secure your wider digital presence. This includes:

• Changing the password on your associated email account
• Enabling two-factor authentication (2FA) wherever possible
• Checking and removing suspicious app or device access

Even if this doesn’t help with your Facebook login immediately, it protects your accounts from further problems.

Step 6: Be Patient, but Stay Persistent

Meta is notorious for its slow or automated support. It can take days, sometimes weeks, to hear back. If you're genuinely stuck and rely on your Facebook account for business or communication, you might consider:

• Creating a temporary backup account (if allowed)
• Notifying contacts or clients via other platforms
• Rebuilding your Facebook page with a new admin

If you do manage to regain access, consider assigning a second trusted admin to any business or community pages. That way, if you lose access again in the future, someone else can help recover control.

TL-DR

Getting locked out of Facebook, especially when all access is revoked, is incredibly stressful. But there are ways forward.

• Try the login recovery tools
• Check your emails for communication from Meta
• Email escalations@cases.meta.com for total lockout situations
• Secure your other accounts
• Be patient and keep records of your communication

Want to chat about Marketing? Let’s have a no-pressure conversation. Call me on 07771 960959, or drop me an email karen@everythingsorted.co.uk

 

Staying updated with the latest trends in social media is essential. The platforms, their algorithms, and user behaviours continuously change, demanding businesses to pivot and adapt. As we march further into 2023, brands should be aware of six significant social media trends.

1. Algorithm Updates: Adapt or Get Left Behind

Social media giants, notably Facebook, Instagram, and Twitter, frequently tinker with their algorithms. Why does this matter? These algorithms determine which posts users see, in what order, and how often.

Recent updates prioritise content that spurs genuine engagement. Instead of sheer likes, platforms now value comments, shares, and meaningful interactions. For brands, this translates to crafting content that resonates personally with the audience, encouraging active participation rather than passive scrolling.

Takeaway: Quality over quantity. Focus on creating impactful content that encourages discussions and shares.

2. Emerging Platforms: More Than Just the Big Players

While Facebook, Instagram, and Twitter dominate the scene, new platforms continuously emerge. TikTok, with its short video format, and Clubhouse, with its audio-only rooms, have gained ground rapidly.

These platforms offer novel ways to engage audiences. For instance, TikTok thrives on challenges, catchy music, and engaging visuals. Clubhouse, on the other hand, fosters real-time conversations and can position brands as thought leaders in discussions.

Takeaway: Expand your presence. Experiment with newer platforms to tap into different demographics and engagement styles.

3. Video Content: The Uncontested Champion

If a picture is worth a thousand words, a video might just be priceless. Platforms like Instagram and Facebook have expanded their video features with Reels, IGTV, and more. Why? Because users love videos!

Brands should leverage video content, both long-form and short-form. Whether it's a behind-the-scenes clip, a tutorial, or a creative brand story, videos engage audiences more effectively and tend to have higher retention rates.

Takeaway: Integrate video into your content strategy. It's versatile, engaging, and widely favoured by algorithms.

4. Ephemeral Content: Here Today, Gone Tomorrow

Stories, first popularised by Snapchat, have been adopted by Instagram, Facebook, and even LinkedIn. These fleeting pieces of content, visible for just 24 hours, are consumed more voraciously by users due to their temporary nature.

For brands, stories offer a chance to showcase real-time events, flash sales, or just snippets of daily business life. They're less polished, more authentic, and offer a 'peek behind the curtain.'

Takeaway: Use stories to foster a genuine connection. Their brief nature can drive urgency and FOMO (Fear of Missing Out).

5. Influencer Collaborations: The Human Touch in Marketing

Influencer marketing isn't new, but it's continuously evolving. Instead of just mega-celebrities, brands now collaborate with micro and macro influencers. These influencers, though having fewer followers, boast a more engaged and niche audience.

Collaborations can range from product reviews to giveaways, or even long-term partnerships. The key is authenticity. Users trust influencers they follow, and a genuine endorsement can translate to better brand credibility and sales.

Takeaway: Find influencers that align with your brand values. It's not about the size of the audience but the quality of engagement.

6. Social Commerce: Seamless Shopping Experiences

Scroll. Like. Buy. Repeat. Platforms like Instagram and Pinterest are blurring the lines between social media and e-commerce. With integrated shopping features, users can now purchase products without leaving the app.

For businesses, this means optimising product listings, using engaging visuals and offering exclusive deals on these platforms. It's a more organic way to convert a user's interest directly into a sale.

Takeaway: Make the shopping process as seamless as possible. Integrate shopping features and ensure a smooth user experience.

Wrapping Up

Navigating social media can seem daunting, especially with its ever-changing nature. However, understanding and adapting to these trends can offer brands a competitive edge.

Remember, every trend comes back to the user. Whether it’s a new algorithm or platform, the goal is to make things better for them. Brands that focus on their audience, build real connections, and give real value won’t just follow trends - they might even create their own.

 

 

In the world of sales, one of the most common challenges businesses face is selling products that fall into the "nice-to-have" category. These are items that aren't necessarily essential but offer value, enjoyment, or convenience to customers. Convincing individuals who are hesitant to make such purchases requires a thoughtful approach that addresses their concerns while highlighting the benefits of the product. In this article, we'll explore effective strategies to sell "nice-to-have" products, backed by real-world examples and actionable insights.

 

Identifying the hesitant buyer

Understanding your target audience is the first step toward successful sales. To identify potential customers who might be reluctant to buy "nice-to-have" products, consider these methods:

Market Research: Conduct surveys or use analytics tools to gather data on customer preferences and spending habits. This will help you identify segments of your audience that might be more cautious with their purchases.

Segmentation: Create buyer personas that reflect different consumer attitudes and behaviours. Some individuals might prioritise practicality, while others are open to indulging in non-essential purchases.

 

Reasons for hesitation

Before devising a strategy, it's crucial to delve into the reasons behind customers' reluctance to purchase non-essential items:

Financial Concerns: Economic uncertainty or tight budgets can deter customers from spending on non-essential products.

Value Perception: Some customers may struggle to see the value in "nice-to-have" items, leading them to prioritise more practical purchases.

Prioritisation: Limited time and resources often result in customers focusing on essentials rather than indulgent items.

 

Strategies to overcome reluctance

Highlight Benefits: Craft compelling product descriptions that emphasise the unique benefits of the item. For example, if you're selling a relaxation product, emphasise stress relief and improved well-being.

Social Proof: Leverage customer reviews and testimonials to showcase the positive experiences of others who have purchased the product.

Emotional Appeal: Connect with customers' emotions by telling stories that resonate with their desires. If you're selling luxury candles, paint a picture of a serene evening retreat.

Limited-Time Offers: Create a sense of urgency with time-limited discounts or exclusive offers, motivating customers to seize the opportunity.

Bundling: Package the "nice-to-have" product with a complementary essential item. For instance, pair a cookbook with a set of kitchen utensils.

 

Real-life success stories

Apple's AirPods: Elevating Functionality to Lifestyle

Apple's AirPods revolutionised the way we perceive wireless headphones. What started as a product designed for convenience and mobility quickly transformed into a symbol of style and status. Apple's strategic marketing transformed AirPods from mere headphones into desirable lifestyle accessories.

By emphasising sleek design, cutting-edge technology, and seamless integration with Apple devices, AirPods became more than just a functional product. They became a statement piece, a fashion item, and a must-have accessory for tech enthusiasts and trendsetters alike. Apple's branding focused on the convenience of wireless technology and the sense of freedom it brings, turning AirPods into an aspirational purchase.

The key takeaway here is that Apple successfully tapped into customers' desire for convenience, status, and cutting-edge innovation, effectively blurring the line between practicality and luxury.

 

Dollar Shave Club: Disrupting the Razor Market

Dollar Shave Club disrupted the traditional razor market by identifying a pain point shared by many consumers: the high cost of quality razors. With a simple yet powerful value proposition—high-quality razors delivered to your doorstep at an affordable price—the Dollar Shave Club swiftly captured the attention of a broad audience.

The company's witty and engaging marketing campaigns, including the now-famous launch video, resonated with customers looking for a hassle-free solution to their grooming needs. Dollar Shave Club's subscription-based model offered both convenience and savings, presenting an attractive alternative to traditional purchasing methods.

 

As we continue to navigate these tricky times, you may be thinking as a business how best to reconnect with your existing customers and reach new ones. As in-person business is likely to be challenging for some time to come, your website is even more of a vital tool to promote your services and products and re-establish yourself in the marketplace.

That’s why having a modern-looking, easy-to-use and responsive website is more important than ever. You may already have a social media presence, but your website is the anchor for any marketing strategy and shows you are open for business even during uncertain times.

Here are 7 reasons to update your website now.

1. It’s an opportunity to reassess your business

We’ve all had to learn to adapt during these challenging times. Refreshing your website provides the ideal opportunity to take a deep-dive into your business and assess your goals and strategies in a changing business environment.

Think of the redesign of your site as moving house: the change allows you to see what should be removed, what’s good enough to keep and what improvements you want to make.

2. Your website looks old and tired

Most customers do research online before making a purchase, so your website has to be attractive, engaging and informative to attract and keep their attention. Good first impressions rely on good design. Even if your content is great, it’s thrown away if it’s buried in a poor layout.

A tired or messy looking site is hard to navigate and suggests you’re unprofessional and haven’t moved with the times. You need a design that combines a consistent message with a modern image to build a sense of quality and trustworthiness. A professional web designer can help you with this.

3. Your content and messaging are out of date

Your blogs, articles, product descriptions and general information can establish your authority and expertise, but they can just as easily tarnish your brand if they are awkwardly written or out of date. You may have changed your business strategy or are considering a repositioning in the market. It’s essential that your website reflects these changes too.

Having fresh and compelling content not only establishes your brand as an informative and trustworthy presence, but also helps in establishing the authenticity and authority that improves rankings in search engines. A professional copywriter can ensure your content is updated with well-written, focused copy that reflects the quality of your brand and supports your targeted messaging and business goals.

4. Your site is hard to navigate and doesn’t function properly

Web design does not only consider the look and content of your site, it also ensures that all the features on the website are functioning properly. A site that offers a frustrating user experience, whether it’s a shopping cart that’s too complex or a page that doesn’t display properly, undermines a business’s credibility and can lose customers.

5. You can’t update your website easily

Outdated content does not play well with search-engine rankings. However, regular updates and informative information do, as search engines regard websites with the most recent content as the most relevant to web users. Good content also differentiates you from your competitors, whether it’s through blogs, guides, videos or tutorials. Your current website may not make it easy to add new content to attract and keep customers engaged.

In refreshing your website, a web designer can make sure it’s supported by a content management system (CMS) that means you can make changes when you want and at no extra cost. By updating your offering periodically, you’ll encourage people to revisit your site and sustain its search-engine ranking.

6. Your website is not mobile-friendly

Consumers invariably search online before making a purchase and do so via a variety of devices. If your website doesn’t display or function well on a desktop, laptop, tablet and mobile phone, you’ll lose customers. In whatever way consumers choose to access your site, they want a seamless experience and be able to share what they’ve found with friends and colleagues. Google will also lower rankings of any websites that are not responsive.

7. It anchors your digital marketing

Your website is the primary source of online research for consumers so it’s important to invest in it.

You may already have a social media presence, whether on Facebook, LinkedIn, Twitter or Instagram, but you’re relying on third-party platforms to build your online presence. Your website gives you complete control in how you establish your visibility online while social media can drive customers back to your site.

As the above reasons for an online refresh of your brand show, it’s important to see your website as an investment in the future. Like any business and marketing strategies, it must move with the times and support your changing needs and priorities. Is your current website doing that?

If it's time your website was updated and refreshed, contact us today to discuss how we can help.

While large companies have the luxury of employing a dedicated team or hiring an agency to meet their PR needs, start-ups and small and medium-sized businesses can still create effective PR without a large budget.

Hiring a PR consultant to work within your budget can help you to create a strong, recognisable message across multiple media platforms and reap significant exposure that builds your reputation and customer base.

Here are seven reasons to have a PR strategy

 

1. It creates awareness with your customers

At the very least, PR tells your audience that your business exists, what products or services you provide and keeps them informed about news and developments. Customers who feel they have a connection with a brand are more likely to return and will help spread the word to others.

Social media, blogs and e-newsletters are great ways to connect directly with your target market. For start-ups, PR helps to tell their brand story and build a strong relationship between their business and a wider audience.

2. It strengthens your brand image

Starting a PR campaign helps you to define the message and core values of your company and makes you question why you do what you do and why people should care. You can fine-tune that message and make it consistent, which breeds trust and builds a loyal customer base.

3. It builds your credibility

A favourable mention of your business – whether it’s word of mouth, customer testimonials or editorial media coverage – is more valuable than a paid advertisement because it is a more trusted third-party recommendation. Nowadays, people (particularly millennials and Generation Z consumers) don’t necessarily trust traditional advertising. 

4. It supports other marketing initiatives

A well-planned PR campaign ensures consistent messaging across different channels that support each other. It not only gains media coverage, but also ensures content is coordinated on social media sites that are relevant to your target audience and which in turn drives traffic to your website. And launching a new product, a redesigned website or a fresh marketing campaign can themselves be newsworthy in the right publications.

5. It promotes your expertise

Good PR assesses your position in the local or regional community and helps you to establish yourself as a local, valued expert through blogs and third-party publications. Delivering real value to your audience – whether it’s sharing something useful, educational or inspiring – wins people’s attention.

6. It enhances your online reputation

A coordinated PR campaign ensures that your content is timely and relevant. Favourable stories told in the media and across social media networks maintain positive exposure. Unlike print, online articles and mentions of your business are there to stay. 

By continually creating articles, blogs and features about your business, you build up a wealth of material that increases your online presence and reputation. All this keeps your business higher up in search engine rankings, bringing more customers and driving business growth.

7. It creates long-term relationships

PR is about building trust and delivering value, so you are generating goodwill and establishing lasting relationships along the way. A happy customer base is a loyal customer base and one that will spread the word of who are and what you do.

In the end, PR empowers businesses to build revenue though planning the brand story they want to tell and connecting with customers while building awareness, credibility and trust both on and offline.

If you would like to discuss PR for your company, please contact us.

Since Covid-19 struck us all like a sledgehammer, it has wiped out our normal way of living and doing business for the foreseeable future. However, in the next few weeks, things will slowly start to return to a “new normal” as it’s being called, which will be weird, to say the least.

I find myself in an odd space. In my lifetime I’ve never had to endure being told what I can and can’t do in terms of going out and enjoying life to the full, being able to see my family and friends whenever I want to, being able to jump on a plane and fly wherever I want, being able to go to any shop I choose to buy clothes, or essentials like wine, loo roll, eggs, milk – and now I can’t get cat food?

As a marketeer, I’m in another odd space. I’ve no experience of what will happen if we use a new strategy. I’ve no results to confirm that if my client spends £X, they will get £Y in return.

Many brands will need to reconsider their audiences’ personas to get to know them again, because they will have changed. Covid-19 will have made them more cautious and anxious. 

That’s why the biggest mistake a company could make is to stop all marketing when times are tough. If you ignore your customers now for 2-3 months, you’ll have a lag and it will take the same amount of time to catch up. By then, your competitors who have kept in touch will have stolen your clients.

So, having heard and read so much advice about what we should be doing, I’ve brought together my top 8 marketing strategies which businesses can do that WILL get results.

1. Online Video

This is a really important part of marketing and it’s essential for social media. Short videos are incredibly popular right now and this is a good time to create some. Talk to customers about what your product or service is. Talk to them about stuff you know that they may not. Make it interesting. Be seen as the authority in your field of business. Or you can make your videos personal – it doesn’t have to be about what you sell. Get your kids to interview you – make it funny, cute, memorable. Focus on the things you can control, and not what you can’t. Make sure your customers see them.

2. Email Marketing

You have the time, so get on and write these! Talk to your customers about what’s going on with your company. Don’t ignore the current situation, but keep that bit brief. Keep checking in with your customers to see how they are. It doesn’t need to be a “selling” email. The importance of this is to help build and maintain your relationship.

3. Zoom Events

Organise to have chats with your clients on Zoom. If you don’t have a paid-for account, it’s free for as long as you want if you have a one-to-one meeting. For meetings with 2+ attendees, you get 40 minutes free.

4. Referrals

The best way to get more business is through referrals. You have a great opportunity to tap into your network of loyal customers. At the moment, during these Covid times, people are being nicer and kinder to each other; they are more willing to help. Everyone is sharing the same pain so the extent of their goodwill towards you will be very powerful. Ask them whether they know anyone who would find your services useful and would they be happy to put a good word in for you. Offer the same in return.

5. Telephone Marketing

Get on the phone, call your customers and check in with them. You never know, some conversations might just turn into a sale! You could also ask your furloughed staff to pick up the phone to your client list and simply make a call to check they are OK. That’s all it takes. Your customers will remember this.

6. Social Media

Unique daily users on Facebook are up 70%. Don’t ignore this. Post on Facebook, Twitter and LinkedIn and upload videos of you talking to your audience if you can. This will go down really well. Just tell them what’s happening, what you’re up to – it doesn’t have to be long. Instead of writing it, tell it. Works wonders! Do weekly social media posts for each platform you have, and keep it going (if you need any help with this, let me know – I can help you).

7. Upsells

You have an interested customer who wants to buy something off your website? Let them know that they might be interested in this other product too. Offer a good upsell at a very good value if they buy both. This would also work for Membership subscriptions. You may be selling a course / webinar, but if they spend a little bit extra, they can have Membership with more benefits.

8. PR

It’s a great time to do this. Find out what your target audience reads and be seen in that publication. You’ve got to be where your audience is. Trade and consumer magazines will have Forward Features lists – it’s worthwhile getting hold of these and seeing if there’s any features you can contribute to. However, without a good relationship with the editor, they may ask for payment. PR consultants are brilliant at getting free editorial in the press for clients – they spend many hours building great relationships with editors, and this is key if you want to get in for free!

These strategies are more important than ever at the moment. Be prepared for the “new normal” by considering your marketing plans now.