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The Hidden Costs of DIY Design (And Why It’s Probably Not Saving You Money)

The Hidden Costs of DIY Design (And Why It’s Probably Not Saving You Money)

by Karen Hardicker | May 8, 2025 | Design, Digital Marketing, Marketing, Uncategorized

We get it. You’re running a business. You’re wearing 14 hats. You’ve got spreadsheets open, invoices to chase, you’ve not much marketing budget, and you’ve just discovered the joys of scheduling social media posts at midnight. So, when it comes to your brand visuals,...
How to Get the Best Out of Your Agency: Writing a Good Brief

How to Get the Best Out of Your Agency: Writing a Good Brief

by Karen Hardicker | Apr 23, 2025 | Design, Digital Marketing, Marketing, PR, Video, Websites

Working with a creative or marketing agency should feel exciting, not stressful. But to get the most value out of your agency, and avoid confusion, delays or extra costs, it all starts with one thing: a good brief. Think of a brief like a recipe. If it’s clear and...
Colour Psychology in Branding: What Your Palette Says About Your Business

Colour Psychology in Branding: What Your Palette Says About Your Business

by Karen Hardicker | Apr 18, 2025 | Design, Digital Marketing, Marketing, Websites

We’ve all judged a book by its cover, a café by its chairs, and yes, a business by its branding. And colour? It’s usually the first thing we notice, even if we don’t realise it. That’s because colour hits us right in the emotions. Fast. In fact, studies suggest that...
From Bland to Brand: How to Stand Out in a Crowded Market

From Bland to Brand: How to Stand Out in a Crowded Market

by Karen Hardicker | Apr 6, 2025 | Design

Let’s face it, there’s a lot of noise out there. Whatever industry you’re in, you’re probably surrounded by competitors who offer similar services, promise similar results, and have websites that all start to blur into one. So how do you break through? How do...
Cheap, Quick, or Good: How To Choose For Your Website

Cheap, Quick, or Good: How To Choose For Your Website

by Karen Hardicker | Nov 27, 2024 | Websites

Your website is often the first impression people get of your business. A poorly designed or rushed site will put off customers, while a well-built site, with your brand at the forefront of its design and functionality, can drive growth and establish trust. An old...
Navigating the Social Media Landscape: Key Trends for 2023

Navigating the Social Media Landscape: Key Trends for 2023

by Karen Hardicker | Oct 12, 2023 | Digital Marketing, Marketing, News

Staying updated with the latest trends in social media is essential. The platforms, their algorithms, and user behaviours continuously change, demanding businesses to pivot and adapt. As we march further into 2023, brands should be aware of six significant social...
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Recent Posts

  • The Hidden Costs of DIY Design (And Why It’s Probably Not Saving You Money)
  • How to Get the Best Out of Your Agency: Writing a Good Brief
  • Colour Psychology in Branding: What Your Palette Says About Your Business
  • From Bland to Brand: How to Stand Out in a Crowded Market
  • Cheap, Quick, or Good: How To Choose For Your Website

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