Case study

altnaharra hotel

The Client

The Altnaharra Hotel is a luxury hotel in Sutherland, situated in a stunning part of the Scottish Highlands and surrounded by glorious scenery and beautiful lochs.

The Challenge

The existing website and its imagery were outdated and needed a total revamp while its flash-powered image banner was no longer supported by most browsers. The company that had originally designed and managed the website was also no longer operating.

The Brief

The client needed a brand new website that would not only promote and reaffirm the hotel’s position as a luxury destination, but also stand out from other properties in the region.

 

The Solution

WordPress was chosen as the new website’s platform, with its powerful open-source CMS solution providing users with numerous tools and versatility. The website needed to enable visitors to reserve bedrooms easily, as well as showcase the rooms, public spaces, dining facilities and activities available for guests. 

As project manager, Karen worked closely with several resources to direct and coordinate the website development, including the basic site build, photography and video generation. She also managed the uploading of the content, ensured brand styling was consistent throughout the site, and optimised each page for SEO.

The Results

Altnaharra Hotel now has a modern website built on a current, easy-to-maintain and flexible platform. It has become a proven asset, which provides a positive contribution to the hotel’s business.